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Faculteit Politieke en Sociale Wetenschappen  
Seminar New Media
Course Code :2800PSWSNI
Study domain:Communication Studies
Semester:Semester: 2nd semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: Credit and exam contract not possible
Language of instruction :Dutch
Exam period:exam in the 2nd semester
Tutor(s)Steven Malliet

 


1. Prerequisites

At the start of this course the student should have acquired the following competences:
An active knowlegde of :
  • Dutch
There are no technical or graphical prerequisites.All skills regarding scripting, structuring and visualizing a webpage are taught from the beginner level on. Students who already have experience with HTML or CSS can, in agreement with the teacher, follow a specific trajectory during the first two weeks.

With respect to performing a user test, students are expected to be capable of performing a qualitative and quantitative data collection and analysis. Students are also expected to have a basic notion of target group-oriented communication.
A passive knowledge of :
  • Dutch
  • English
The course is taught in Dutch. Given that most domain-specific literature is in English, most reading metrial consists of English texts.
  • General knowledge of the use of a PC and the Internet

General notion of the basic concepts of:
The student has a basic notion of how a computer works, is capable of using a browser to surf the Internet, and is familiar with the map structure (i.e. a tree structure) that is normally used on a personal computer.
Specific prerequisites for this course:
* Basic knowledge of quantitative and qualitative research methods.
* Basic knowledge of computer operation.
* Understanding of socio-demographic groups and their cultural characteristics..


2. Learning outcomes

This seminar connects to the master program's competences regarding:

* using means of communication (in this case: interactive mpeans of communication) in the media landscape,
* applying quantitative and qualitative methods of research, and more specific: applying these in the domain of Human-Computer Interaction (CHI).
* identifying the different phases in the development of a media product. More specific the iterative process of web creation is followed, from the establishment of a target group to the creation of a working prototype.
* oral and written presentation of results.

In specific, the following competences are addressed:

* The student knows how to use the basic techniques that are nowadays applied to design, visualize, structure and make available a web page.

* The student is aware of the advanced techniques that are nowadays used to to design, visualize, structure and make available a web page.S/he knows which techniques can be used to what end, and can implement these techniques by means of code reuse.

* The student has the basic skill to do the graphic and structural design of a web site: typography, organization of screen space, navigation structure and use of metaphores.

* The student is capable of identifying and defining advanced problems of visualization and structure.

* The student is capable of identifying web usability problems and is able to describe how these can be solved.

* The student is capable of performing a user test aiming to improve the usability, likeability and utility of a website.

* The student is able to report the results of a user test to both a client and a designer.

* The student is able to proceed in an iterative fashion, whereby research provides input for design decisions

* The student is able to document design decisions that have been made



3. Course contents

Technical:

* Learning to use HTML and CSS. Students learn, aided by a text editor, to create and structure a HTML document.
* Becoming familiar with Javascript and PhP, and reusing code written in these scripting languages.

Graphical:

* Learning to use (at basic level) fonts and colors, principles of graphical organization, and web metaphors.
* Identify principles of interaction and navigation, and apply these in the design of own site.
.
Usability research:

* Defining a target group, and constructing a user profile
* Performing an expert analysis based on a set of usability heuristics
* Performing a usability test, with attention to: selection of respondents, production of scenarios and assignments, coaching and observation during 'think aloud' protocol, analysis and presentation of quantitative and qualitative results.



4. Teaching method

Class contact teaching:
  • Lectures
  • Practice sessions
  • Tutorials

  • Personal work:
  • Exercises
  • Assignments:Individually
  • Assignments:In group

  • Project-based work:
  • In group



  • 5. Assessment method and criteria

    Continuous assessment:
  • Assignments
  • Participation in classroom activities

  • Portfolio:
  • With oral presentation

  • Presentation

    6. Study material

    Required reading

    Jon Duckett (2011). HTML and CSS: Design and Build Websites. Wiley.

    Carol M. Barnum (2011). Usability Testing Essentials. Ready, Set...Test!. Elsevier.


    Optional reading

    The following study material can be studied on a voluntary basis:
    Michael Morrison (2008). Head First Javascript. O'Reilly Media.


    7. Contact information
    Prof. Dr. Steven Malliet
    Stadscamus De Meerminne - lokaal M233
    Sint-Jacobsstraat 2
    2000 Antwerpen

    Contact hour: Wednesday 10u30-12u30
    Individuele coaching by appointment.

    (+)last update: 21/05/2013 23:55 steven.malliet  

     
    Inhoudsverantwoordelijke(n) : piet.devroede@ua.ac.be