Marketing management

Academic year: 2006-2007 Course code module FTEBABK230 Semester: 2nd semester Credits: 6 Study load (hours) 168 Theory (hours): 30,00 Practice/Exercises(hours): Other (hours): Part-time program: Instructor(s) Walter van Waterschoot Language of instruction: Dutch Semester exam information: Contract restriction information: 1. Prerequisites *Algemene competenties None *Sequentiality 2. Objectives (expected learning outcomes) The aim of this course is to make Erasmus/Socrates students familiar with the most important behavioural laws and mecha­nisms of consumer and organizational markets, the main voca­bulary of marketing management, its main decision areas and the main decision instruments and analytical tools. 3. Course content The course will be structured along the following topics: marketing concept, market orientation, buyer behaviour, marketing re­search, marketing mix concept, product strategy, pricing strategy, communication strategy, distribution strategy and promotion tactics. 4. Teaching method Direct contact: Lectures Personal work: Assignments - individual Case studies - in group Supervised self-study 5. Assessment method Exam: Closed book Multiple choice Open questions Continuous assessment: Case studies 6. Compulsory reading – study material Keith Blois (Editor), The Oxford Textbook of Marketing, Oxford University Press, 2000. 7. Recommended reading - study material / 8. Tutoring laatste aanpassing: last update: 30/03/2007 14:30 ann.aerts