Competition analysis

Academic year: 2007-2008 Course code module FTEMAJ0091 Semester: 2nd semester Credits: 6 Study load (hours) 168 Theory (hours): 30,00 Practice/Exercises(hours): Other (hours): Part-time program: 2 Instructor(s) Elvira Haezendonck Language of instruction: English Semester exam information: semester exam in June Contract restriction information: 1. Prerequisites *Algemene competenties Micro and macro economics, general management *Sequentiality 2. Objectives (expected learning outcomes) The student's ability to analyse (problems) and the skills to synthesize should be strengthened. Students should after this course be able to: * analyse and evaluate the competitive position of a business; * analyse markets in a systematic way; * formulate strategy options based on assumptions about the market and businesses;   3. Course content In this course we will focus on the economic analysis of the environment and strategy of a firm or business and the feedback of this analysis to strategy.  We will for example discuss vertical integration, outsourcing, horizontal borders of a firm, transaction costs, market structure, entry and exit, pricing dynamics, analysis of core comptences etc. 4. Teaching method Direct contact: Lectures Tutorials Personal work: Case studies - in group 5. Assessment method Exam: Written, without oral presentation Open book Open questions Continuous assessment: Case studies Written assignment: With oral presentation 6. Compulsory reading – study material Besanko, D. Dranove, D. and Shanley, M., Economics of strategy, John Wiley and Sons, Inc. 1998. Cases on blackboard 7. Recommended reading - study material Results cases, slides and structure of the lectures. 8. Tutoring upon request. laatste aanpassing: last update: 24/07/2007 10:43 annemie.schelfhout