|Course code module||FTEMAJ0091|
|Study load (hours)||168|
|Language of instruction:||English|
|Semester exam information:||semester exam in June|
|Contract restriction information:|
Micro and macro economics, general management
2. Objectives (expected learning outcomes)
The student's ability to analyse (problems) and the skills to synthesize should be strengthened.
Students should after this course be able to:
* analyse and evaluate the competitive position of a business;
* analyse markets in a systematic way;
* formulate strategy options based on assumptions about the market and businesses;
3. Course content
In this course we will focus on the economic analysis of the environment and strategy of a firm or business and the feedback of this analysis to strategy. We will for example discuss vertical integration, outsourcing, horizontal borders of a firm, transaction costs, market structure, entry and exit, pricing dynamics, analysis of core comptences etc.
4. Teaching method
Direct contact: LecturesTutorials
Personal work: Case studies - in group
5. Assessment method
Exam: Written, without oral presentationOpen bookOpen questions
Continuous assessment: Case studies
Written assignment: With oral presentation
6. Compulsory reading – study material
Besanko, D. Dranove, D. and Shanley, M., Economics of strategy, John Wiley and Sons, Inc. 1998.
Cases on blackboard
7. Recommended reading - study material
Results cases, slides and structure of the lectures.
laatste aanpassing: last update: 24/07/2007 10:43 annemie.schelfhout