Communication

Academic year: 2007-2008 Course code module 1MBMW-K-029 Semester: 1st semester Credits: 6 Study load (hours) 168 Theory (hours): 45,00 Practice/Exercises(hours): Other (hours): 15,00 Part-time program: 1 Instructor(s) Luuk Van Waes Language of instruction: Dutch Semester exam information: semester exam in January Contract restriction information: 1. Prerequisites *Algemene competenties Dutch: proficiency level. *Sequentiality nihil 2. Objectives (expected learning outcomes) Upon completion of course, students should be able to prepare and deliver effective oral and written communication for business situations and be able to apply business communication strategies and principles: - To plan the message by defining purpose, analyzing audience, selecting channel and medium; - To organize and compose the message by selecting appropriate organizational formats; - To revise the message by editing, rewriting, producing and proofreading. 3. Course content Introduction to management and business communication in Dutch. Different topics of professional communication (oral and written; internal and external communication) are dealt with. 4. Teaching method Direct contact: Lectures Tutorials Skills training Personal work: Exercises Assignments - individual Assignments - in group Case studies - in group Supervised self-study 5. Assessment method Continuous assessment: Exercises Assignments Case studies (Interim) tests Portfolio: Without oral presentation 6. Compulsory reading – study material 7. Recommended reading - study material 8. Tutoring laatste aanpassing: last update: 12/12/2007 11:00 annick.debroey