Master of Applied Economic Sciences: Business Administration: Marketing 1MTEW-BK-MK 2008-2009  Title Semester Theory (hours) Practice/Exercises (hours) Credits Professor(s) Joint courses Strategic Management 1st semester 60,00 6 Rudy Martens Koen Vandenbempt Business Ethics 2nd semester 30,00 3 Luc Van Liedekerke Free choice (6 credits, master level) Major: compulsory courses Channel management and E-commerce 1st semester 60,00 6 Walter van Waterschoot Annouk Lievens Consumer Behaviour and Marketing Communication 1st semester 50,00 6 Marcel Weverbergh Patrick De Pelsmacker Market research 2nd semester 50,00 6 Patrick De Pelsmacker Product and price management 2nd semester 45,00 6 Marcel Weverbergh Major: 1 course to choose from Services Marketing 2nd semester 30,00 6 Annouk Lievens Marketing models 2nd semester 45,00 6 Marcel Weverbergh