|Course code module||1MBMW-K-030|
|Study load (hours)||168|
|Language of instruction:||Dutch|
|Semester exam information:||exam in the 1st semester|
|Contract restriction information:|
General interest in micro and macro economics.
2. Objectives (expected learning outcomes)
Basic knowledge regarding core concepts, methods and instruments for management and organization;
Insight into the inter-linkages of core aspects of organizations
Competencies for applying knowledge on management and organization
Building basic competencies necessary for junior management functions such as data generation, analysis, interpretation, contacting and interviewing managers, managing deadlines, etc
Understanding management jargon and work in multidisciplinary teams in companies
Understanding business press messages on strategy of companies.
3. Course content
In the theoretical part concept and trends in management are discussed. Attention is guided towards basic concepts and terminology such as market dynamics, strategy types, learning organization, planning, etc. Specific attention goes to how strategy and planning can be formulated from two different perspectives: industrial economics and the ‘Resource Based View’.
In the practitioners part, that runs parallel to the theoretical part, applications are developed based on analysis of an industry and a company
(focus bio/pharmaceuticals or ITC in function of the specialization of the students). Based on an objective analysis of the environment, students develop a frame to understand and evaluate the strategy of a real company. This way, students learn how to structure the complex environment and learn to be critical in looking at companies. An enriched SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is key in this endeavor.
4. Teaching method
Direct contact: Lectures
5. Assessment method
Exam: Oral, with written preparationOpen bookOpen questions
Continuous assessment: Assignments
6. Compulsory reading – study material
Course syllabus at Cursusdienst Campus Drie Eiken
Cases in class
PowerPoint slides and some readings (on BlackBoard)
7. Recommended reading - study material
- Students can pose questions during the lectures, or can contact the professor by e-mail.
- Work sessions guide the students for the practical part of the course.
laatste aanpassing: last update: 23/01/2009 15:35 dorien.ivens