Strategic Business Communication

Academic year: 2009-2010 Course code module 1MBMW-K-0291 Semester: 1st semester Credits: 6 Study load (hours) 168 Theory (hours): 30,00 Practice/Exercises(hours): Other (hours): 15,00 Part-time program: 1 Instructor(s) Luuk Van Waes Mariëlle Leijten Language of instruction: Dutch Semester exam information: exam in the 1st semester Contract restriction information: 1. Prerequisites *Algemene competenties Dutch at mother tongue level *Sequentiality *Sequentiality None 2. Objectives (expected learning outcomes) Upon completion of course, students should be able to prepare and deliver effective oral and written communication for business situations and be able to apply business communication strategies and principles: - To plan the message by defining purpose, analyzing audience, selecting channel and medium; - To organize and compose the message by selecting appropriate organizational formats; - To revise the message by editing, rewriting, producing and proofreading (together with peers). 3. Course content Introduction to management and strategic business communication in Dutch. Different topics of professional communication (oral and written; internal and external communication) are dealt with: - Bad news communication (written and oral) - Crisis communication - Report writing - Meetings - Negotiations - Coaching interviews - ... 4. Teaching method Direct contact: Lectures Exercise sessions Tutorials Skills training Personal work: Exercises Assignments - individual Assignments - in group Paper - individual Supervised self-study Portfolio 5. Assessment method Continuous assessment: Exercises Assignments Participation in classroom activities Portfolio: Without oral presentation 6. Compulsory reading – study material Reader www.calliope.be 7. Recommended reading - study material - 8. Tutoring laatste aanpassing: last update: 26/01/2010 17:04 jan.vos