Master of Communication Studies: Strategic Communication 1MCW-SC 2010-2011  Title Semester Theory (hours) Practice/Exercises (hours) Credits Professor(s) General stem Contemporary issues in communication studies 1st semester 45,00 6 Philippe Meers Methods of communication research 1st semester 30,00 15,00 6 Alexander Dhoest Optional courses: 4 to be chosen from the following 6 courses or one course from a different major in the Master of Communication Studies (or from the courses offered by the faculty): Public and social profit communication 1st semester 40,00 5,00 6 Michel Walrave Direct marketing and e-marketing 1st semester 45,00 6 Michel Walrave Consumer psychology 1st semester 45,00 6 Karolien Poels Advertising, sponsoring and public relations 1st semester 45,00 6 Michel Walrave Effectiveness study strategic communication 2nd semester 45,00 6 Karolien Poels Kim Janssens Health Communication 2nd semester 30,00 15,00 6 Heidi Vandebosch Internal communication 2nd semester 45,00 6 Charlotte De Backer Internship 2nd semester 9 Steven Malliet N. Seminar: choice of one from: Seminar on Journalism and media training 1st semester 45,00 6 Jos M A Huypens Seminar Mediamanagement 1st semester 10,00 35,00 6 Jos M A Huypens Seminar on Group interaction and interpersonal functioning 2nd semester 5,00 40,00 6 Charlotte De Backer Seminar New Media 2nd semester 45,00 6 Steven Malliet Master projects - 15 credits (compulsory) Master thesis 2nd semester 15 N.