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Course details 2012-2013  
    
Strategic Business Communication
Course Code :2001FBDOOD
Study domain:Business sciences
Semester:Semester: 1st semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction :Dutch
Exam period:exam in the 1st semester
Lecturer(s)Mariëlle Leijten
Marius Opsomer

 


1. Prerequisites

At the start of this course the student should have acquired the following competences:
An active knowlegde of :
  • Dutch
Dutch at mother tongue level
Specific prerequisites for this course:
- General interest in management processes

This course cannot be taken with an exam contract.


2. Learning outcomes

A scientist that functions in an organization needs to be capable of strategic communication with colleagues (both superiors and subordinates), concerning topics that are field-related and non-field-related.  Therefore, he or she should master a number of oral and written communication skills at a professional level, together with having a firm grasp of management aspects of communication.
Upon completion of this course, students should be able to prepare and deliver effective oral and written communication for business situations and be able to apply business communication strategies and principles:
- To plan the message by defining purpose, analyzing audience, selecting channel and medium;
- To organize and compose the message by selecting appropriate organizational formats;
- To revise the message by editing, rewriting, producing and proofreading (together with peers).


3. Course contents

This course consists of three components: management communication, technical communication, and business communication.  Together, the components form an introduction to management and strategic business communication in Dutch. Different topics of professional communication (oral and written; internal and external communication) are dealt with.  The approach is modular and non-comprehensive: a few representative communication themes are treated in depth, so that the student can get acquainted with subjects that are relevant to middle management employees in a medium to large-sized organization.


4. Teaching method

Class contact teaching:
  • Lectures
  • Practice sessions
  • Tutorials
  • Skills training

  • Personal work:
  • Exercises
  • Assignments:Individually
  • Assignments:In group
  • Paper: Individually

  • Directed self-study
    Portfolio


    5. Assessment method and criteria

    Continuous assessment:
  • Exercises
  • Assignments
  • Participation in classroom activities

  • Portfolio:
  • Without oral presentation


  • 6. Study material

    Required reading

    -   Reader (available at campus Drie Eiken)
    -   Calliope (www.calliope.be)
    -   Handouts
     
     

    Optional reading

    The following study material can be studied on a voluntary basis:

    none




    7. Contact information

    Mariëlle Leijten
    Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen
    Departement Management
    Kipdorp 61, SZ. 506
    2000 Antwerpen
    t. 03 265 50 72
    mariëlle.leijten@ua.ac.be
    www.ua.ac.be/marielle.leijten

    Marius Opsomer
    Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen
    Departement Management
    Kipdorp 61, SZ. 504
    2000 Antwerpen
    t. 03 265 50 23
    marius.opsomer@ua.ac.be 
     
    Véronique Vanderhoudelingen
    Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen
    Departement Management
    Kipdorp 61, SZ. 504
    2000 Antwerpen
    t. 03 265 50 23
    veronique.vanderhoudelingen@ua.ac.be


    (+)last update: 25/09/2012 10:22 marielle.leijten