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Innovation and entrepreneurship
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| Course Code : | 2004FBDOOD | | Study domain: | Business sciences | | Semester: | Semester: 1st semester
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| | Contact hours: | 45 | | Credits: | 6 | | Study load (hours): | 168 | | Contract restrictions: | No contract restriction
| | Language of instruction : | Dutch
| | Exam period: | exam in the 1st semester
| | Tutor(s) | Johan Braet
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1. Prerequisites
At the start of this course the student should have acquired the following competences: An active knowlegde of :- General knowledge of the use of a PC and the Internet
Specific prerequisites for this course: The student attending this course should at least have followed course for 150 ECTS or comparable of an Economic Building, Business administration and have at least some insights into finance.
2. Learning outcomes
The student: - Gains insights in the process of innovation, concerning ab initio innovation and portfolio-innovation process. - Gains insights in different facets of company life and surrounding factors (human, market, company) that are important in innovation. - Gains insights in new methods of product development. - Can evaluate the feasibility of an innovation in a certain situation. - Can understand and make a financial plan and business plan for an innovative idea. - Understands a technological benchmark.
3. Course contents
The course addresses: - Quality assessment of Science and Technology. - Protection of intellectual property and Freedom to Operate. - Integrated Product development. - Product definition vs market. - The Team. - Organization and Innovation. - Business strategy and alliances. - Budget and finances. - Business Plan.- Validation.
4. Teaching method
Class contact teaching: LecturesPractice sessionsTutorialsSkills training Personal work: ExercisesAssignments:In groupCasussen: IndividuallyCasussen: In group
5. Assessment method and criteria
Examination: Oral with written preparationOpen book Continuous assessment: AssignmentsCase studies Written assignment: With oral presentation Presentation
6. Study material
Required reading
The Practice of New Products and New Business, ACCO (2007) by Johan Braet and Paul Verhaert
Optional reading
The following study material can be studied on a voluntary basis:
7. Contact information
(+)last update: 20/09/2012 09:28 marleen.eyckmans
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