• Dutch

• English

·     Basic knowledge regarding core concepts, methods and instruments for management and organization;

·         Insight into the inter-linkages of core aspects of organizations

·         Competencies for applying knowledge on management and organization

·         Building basic competencies necessary for junior management functions such as data generation, analysis, interpretation, contacting and interviewing managers, managing deadlines, etc

• Understanding management jargon and work in multidisciplinary teams in companies
• Understanding business press messages on strategy of companies.

• In the theoretical part concept and trends in management are discussed. Attention is guided towards basic concepts and terminology such as market dynamics, strategy types, learning organization, planning, etc. Specific attention goes to how strategy and planning can be formulated from two different perspectives: industrial economics and the ‘Resource Based View’.
• In the practitioners part, that runs parallel to the theoretical part, applications are developed based on analysis of an industry and a company (focus bio/pharmaceuticals or ITC in function of the specialization of the students). Based on an objective analysis of the environment, students develop a frame to understand and evaluate the strategy of a real company. This way, students learn how to structure the complex environment and learn to be critical in looking at companies. An enriched SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is key in this endeavor.

• Course syllabus at Cursusdienst Campus Drie Eiken
• Cases in class
• PowerPoint slides and some readings (on BlackBoard)