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Universiteit Antwerpen
Faculteit TEW - Marketing
Prinsstraat 13, B.236
BE - 2000 Antwerpen
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University of Antwerp
Faculty of Applied Economics - Marketing
Prinsstraat 13, B.236
BE - 2000 Antwerp
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Marketing communications, advertising, branding strategies
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Effective advertising and branding strategies for new product introductions (Defended on May 11, 2009)
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