. Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey.
2012
Bušljeta Banks, Ivana, Dens, Nathalie & De Pelsmacker, Patrick (2012). Men might be from Mars, but women are definitely from Venus – Influence of gender on effectiveness of probability markers in advertising. Proceedings of the American Marketing Association Winter Marketing Educators’ Conference, Saint Petersburg, Florida, USA, pp. 36-37.
Dens, Nathalie, De Pelsmacker, Patrick, Wouters, Marijke & Purnawirawan, Nathalia (2012). Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition. Journal of Advertising, Vol. 41 (3), pp. 35-53. DOI: 10.2753/JOA0091-3367410303.
Purnawirawan, Nathalia, Dens, Nathalie & De Pelsmacker, Patrick (2012). Balance and sequence in online review sets: The wrap effect. International Journal of Electronic Commerce, Vol. 17 (2), pp. 71-97. DOI: 10.2753/JEC1086-4415170203.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2012a). Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions. Journal of Interactive Marketing, Vol. 26 (4); pp. 244-255. DOI: 10.1016/j.intmar.2012.04.002.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2012b). The perceived usefulness of online review sets: The role of balance and presentation order. In: M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III). Berlin, Germany: Springer, pp. 177-190. ISBN 978-3-8349-4290-6.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2012c). To respond or not to respond: The effectiveness of organizational responses to negative online reviews. Proceedings of the American Marketing Association Winter Marketing Educators’ Conference, Saint Petersburg, Florida, USA, pp. 62-63.
Rajabi, Mahdi, Dens, Nathalie & De Pelsmacker, Patrick (2012). Endorser type and brand globalness effects in India: Think global or act local? Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal.
Verhellen, Yann, Dens, Nathalie & De Pelsmacker, Patrick (2012). Consumers’ reactions to brands placed in user-generated content: the effect of prominence and endorser expertise. Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal.
Verhellen, Yann, Oates, Caroline, De Pelsmacker, Patrick & Dens, Nathalie (2012). Does persuasion knowledge moderate children’s reactions towards traditional versus hybrid advertising? Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden.
2011
Dens, Nathalie, De Pelsmacker, Patrick & Puttemans, Bianca (2011). Text or pictures? Effectiveness of verbal information and visual cues in advertisements for new brands versus extensions. In: S. Okazaki (Ed.), European Advances in Advertising Research (Vol. II): Breaking New Ground in Theory and Practice. Wiesbaden, Germany: Gabler Verlag, pp. 343-357. ISBN 978-3834931344.
Dens, Nathalie, De Pelsmacker, Patrick, Wouters, Marijke & Purnawirawan, Nathalia (2011). Prominence and plot connection of brands placed in movies: effects on brand recognition and brand attitude. Proceedings of the Association Française du Marketing Conference, Brussels, Belgium.
Dens, Nathalie, Puttemans, Bianca, & De Pelsmacker, Patrick (2011). Differential effects of visual and verbal elements in advertisements for new brands and extensions. In: E. P. Mann (Ed.), Advertising: Types, Trends and Controversies. Hauppage, NY: Nova Science, pp. 61-76. ISBN 978-1-61324-679-5.
De Pelsmacker, Patrick, Cauberghe, Verolien & Dens, Nathalie (2011). Fear appeal effectiveness for familiar and novel issues. Journal of Social Marketing, Vol. 1 (3), pp.171-191. DOI: 10.1108/20426761111170696.
De Pelsmacker, Patrick, Wouters, Marijke, Purnawirawan, Nathalia & Dens, Nathalie (2011). I see you, but I don’t like you: Consumer responses to prominence and plot connection for brands placed in movies. Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2011a). Hoe beoordeelt u productevaluaties op het internet? Het hangt ervan af hoe u ernaar kijkt. Marketing Jaarboek: Aan Marketing Denken en Doen, pp. 119-124.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2011b). Perceived usefulness of online reviews: Investigating balance and sequence effects. Proceedings of the 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany.
Rajabi, Mahdi, De Pelsmacker, Patrick & Dens, Nathalie (2011). International research on attention and memory effects of advertising. In: M. Dumont & G. Rayp (Eds.), International Business not as Usual. Antwerpen: Garant, pp. 23-41.
Verhellen, Yann, De Pelsmacker, Patrick & Dens, Nathalie (2011). A content analysis of gender role depiction in Belgian television advertising. Proceedings of the 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany.
2010
Dens, Nathalie & De Pelsmacker, Patrick (2010a). Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation, Marketing Letters, Vol. 21 (2), pp. 175-189. DOI: 10.1007/s11002-009-9086-1.
Dens, Nathalie & De Pelsmacker, Patrick (2010b). Attitudes toward the extension and parent brand in response to etension advertising, Journal of Business Research, Vol. 63 (11), pp. 1237-1244. DOI: 10.1016/j.jbusres.2009.11.004.
Dens, Nathalie & De Pelsmacker, Patrick (2010c). Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement, Journal of Brand Management, Vol. 18 (1), pp. 50-65. DOI: 10.1057/bm.2010.22.
Dens, Nathalie & De Pelsmacker, Patrick (2010d). How advertising strategy affects brand and USP recall for new brands and extensions. International Journal of Advertising, Vol. 29 (2), pp. 165-194. DOI: 10.2501/S0265048710201117.
Purnawirawan, Nathalia, De Pelsmacker, Patrick & Dens, Nathalie (2010). Balance and sequence in online reviews: The wrap effect. Proceedings of the 9th International Conference on Research in Advertising (ICORIA), Spain.
Puttemans, Bianca, Dens, Nathalie & De Pelsmacker, Patrick (2010). Visual and verbal appeals in advertising for new brands and line extensions. Proceedings of the 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain.
2009
Cauberghe, Verolien, De Pelsmacker, Patrick, Janssens, Wim & Dens, Nathalie (2009). Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance. Accident Analysis & Prevention, Vol. 41 (2), pp. 276-285. DOI: 10.1016/j.aap.2008.11.006.
Dens Nathalie (2009). Effective advertising and branding strategies for new product introductions. Doctoral thesis. Antwerp: University of Antwerp, Faculty of Applied Economics, 163 p. ISBN 978-90-8994-011-7.
Dens, Nathalie & De Pelsmacker, Patrick (2009a). Advertising for extensions with moderate quality and/or fit: Get the right focus. Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.
Dens, Nathalie & De Pelsmacker, Patrick (2009b). Consumer attitudes and recall for advertisements for new brands and extensions. Transfer: Werbeforschung & Praxis, Vol. 55 (4), pp. 6-21.
Dens, Nathalie & De Pelsmacker, Patrick (2009c). Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism. Proceedings of the 14th International Corporate and Marketing Communications Conference, Nikosia, Cyprus, pp. 495-497.
Dens, Nathalie & De Pelsmacker, Patrick (2009d). Remembering the brand and the message: The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall. In: P. De Pelsmacker & N. Dens (Eds.), Advertising Research: Message, medium, and context. Antwerpen: Garant, pp. 52-63. ISBN 978-90-441-2387-6.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2009). Effects of scarcely dressed models in advertising on body esteem for Belgian men and women. Sex Roles: A Journal of Research, Vol. 60 (5/6), pp. 366-378. DOI: 10.1007/s11199-008-9541-0.
De Pelsmacker, Patrick & Dens, Nathalie (Eds.) (2009). Advertising Research: Message, medium, and context. Antwerpen: Garant. ISBN 978-90-441-2387-6.
2008
Dens, Nathalie & De Pelsmacker, Patrick (2008a). Advertising for extensions: The moderating role of extension type, product type, and type of advertising appeal on extension evaluation. Proceedings of the 37th European Marketing Academy Conference, Brighton, UK.
Dens, Nathalie & De Pelsmacker, Patrick (2008b). How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising. In: C. R. Acevedo, J. M. C. Hernandez & T. M. Lowrey (Eds.), Latin American Advances in Consumer Research, Vol. 2, Sao Paulo, Brazil : Association for Consumer Research, pp. 142-143.
Dens, Nathalie & De Pelsmacker, Patrick (2008c). “I like the ad, but what brand was it for?” The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall. Proceedings of the 7th International Conference on Research in Advertising, Antwerp, Belgium. ISBN: 978-1-84116-211-9.
Dens, Nathalie & De Pelsmacker, Patrick (2008d). Welke reclame voor nieuwe producten? Het verschil tussen extensies en nieuwe merken. Insites white paper, forward thinking series. IS-2008-003: http://www.insites.be/02/MyDocuments/03_Welke_reclame_voor_nieuwe_producten.pdf.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2008a). Ad and brand responses to incongruent mild disgust appeals. In: F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research, Lisboa: Sílabo, pp. 401-414.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2008b). Effects of nudity in advertising on consumers’ body esteem. In: F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research, Lisboa: Sílabo, pp. 415-427.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2008c). Exploring consumer reactions to incongruent mild disgust appeals. Journal of Marketing Communications, Vol. 14 (4), pp. 249-269. DOI: 10.1080/13527260802141231.
Dens, Nathalie, Eagle, Lynne C. & De Pelsmacker, Patrick (2008). Attitudes and behavior of patients, doctors and pharmacists in New Zealand and Belgium toward direct-to-consumers advertising of medication. Health Communication, Vol. 23 (1), pp. 45-61. DOI: 10.1080/10410230701805190.
2007 Dens, Nathalie & De Pelsmacker, Patrick (2007a). Advertising and branding strategies for new product introductions. Proceedings of the 36thEuropean Marketing Academy Conference, Reykjavik, Iceland.
Dens, Nathalie & De Pelsmacker, Patrick (2007b). Welke reclame voor nieuwe producten? Het verschil tussen extensies en nieuwe merken. Management Yearbook, pp. 130-136.
Dens, Nathalie, De Pelsmacker, Patrick & Eagle, Lynne (2007). Parental attitudes towards advertising to children and restrictive mediation of children’s television viewing in Belgium. Young Consumers, 8 (1), pp. 7-18. DOI: 10.1108/17473610710733730.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2007a). The differential effects of scarcely dressed male and female models in advertising. Proceedings of the Society for Consumer Psychology 2007 Winter Conference, Las Vegas, Nevada.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2007b). Effects of nudity in advertising on consumers’ body esteem. Proceedings of the 6th International Conference on Research in Advertising, Lisboa, Portugal.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2007c). Ad and brand responses to incongruent mild disgust appeals. Proceedings of the 6th International Conference on Research in Advertising, Lisboa, Portugal.
2006
Dens, Nathalie, De Pelsmacker, Patrick & Eagle, Lynne C. (2006). Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures. A comparative study of New Zealand and Belgium. Proceedings of the 5th International Conference on Research in Advertising, Bath, UK.
Dens, Nathalie, De Pelsmacker, Patrick & Helsloot, Leen (2006). Patiënten, huisartsen en apothekers over reclame voor geneesmiddelen. Een vergelijkende studie tussen België en Nieuw Zeeland. Management Yearbook, pp. 219-226.
Dens, Nathalie, De Pelsmacker, Patrick & Janssens, Wim (2006). Marketing and communication in Belgian companies: Past, present and future. Proceedings of the 5th Marketing Trends Congress, Venice, Italy.
Dens, Nathalie, Eagle, Lynne C. & De Pelsmacker, Patrick (2006). Direct-to-consumers advertising of medication: The views of patients, doctors and pharmacists in New Zealand and Belgium. Proceedings of the 11th International Conference on Corporate & Marketing Communications, Ljubljana, Slovenia.